Step 2 of 5
Selling on your own is always an option. But there are real reasons most sellers choose a professional, and most of them come down to the contract.
The Palm Beach County sales contract contains many separate points of negotiation, and a great deal can go your way or against you depending on how each one is handled. Familiarity with that document, and with the agents on the other side of it, is what protects both your position and your proceeds.
These are the factors worth weighing when you choose someone to represent you.
How long have they been a Realtor? How well do they know your area? How many transactions have they closed? Look for a full-time agent who knows both your community and your property type, and evaluate how they market. Their strategy should include a polished, professional digital presentation.
Your agent should be capable of prompt, decisive action throughout the sale and should stay in touch consistently. Ask whether they are reachable in an emergency, and whether they are available evenings and weekends when questions come up.
Take a moment to read the agent’s reviews online. What do former clients say about working with them? That is one of the best available gauges of what your own experience is likely to be.
Does the agent take the time to listen to your goals? Do they understand your situation and share your definition of a successful outcome? Your listing agent is your guide and partner through an event that can be stressful and challenging. You should feel confident that the person representing you has only your interests at heart.
Let’s talk through your goals and your timing. No pressure, just straight answers.